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Harley Wrecking Crew dominates at Black Hills Speedway: Jared Mees and Kenny Coolbeth Jr. top the podium

(L.–r.) Briar Bauman (third place), Jared Mees (first place), Kenny Coolbeth Jr. (second place)

Mees extends GNC1 points lead Rapid City, S.D., Aug. 4—Harley-Davidson Screamin’ Eagle Wrecking Crew rider Jared Mees dominated the 25-lap main at Black Hills Speedway to claim his first win of the season and extend his points lead in the AMA Pro Harley-Davidson GNC1 presented by Vance & Hines flat track series. Mees led every lap of the main on ...

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Harley-Davidson: Officially opens Harley-Davidson Rally Point and kicks-off 75th Annual Sturgis Motorcycle Rally

Showers of sparks as the chain snaps in two with bikes in the background. Photo courtesy of Toby Brusseau/AP Images for Harley-Davidson

Sturgis, S.D., July 31—Choosing steel and torches over ribbons, Harley-Davidson ignited its presence for the grand opening of the Harley-Davidson Rally Point and the official kick-off to the 75th Sturgis Motorcycle Rally. Today marks the first of a 75-year partnership between Harley-Davidson and the city of Sturgis as the rally’s official motorcycle. A mecca for riders that provides a new ...

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Harley-Davidson P&A and MotorClothes Press Launch and Evaluation Ride: New year, new gear

FXRG Triple Vent System Switchback Jacket

Carson, Calif., Dec. 4—This year in addition to the bike roll-outs, Harley-Davidson held a separate presentation of their Parts & Accessories and invited THUNDER PRESS to check out the accessories and FXRG (Functional Riding Gear) products that increase comfort—with style—and enhance the riding experience for both rider and passenger. Factory representatives from PR, P&A, and MotorClothes explained how the VOC ...

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Matt Levatich named President and CEO of Harley-Davidson, Inc.: Current CEO and Chairman Keith Wandell to retire May 1

Milwaukee, Wisc., Feb. 4—Harley-Davidson, Inc. has named Matthew S. (Matt) Levatich, currently President and Chief Operating Officer of Harley-Davidson Motor Company, to succeed Keith Wandell as President and Chief Executive Officer of Harley-Davidson, Inc. upon Wandell’s retirement May 1, 2015. Levatich has also been elected, through Board action, to the Harley-Davidson Board of Directors. The leadership transition comes at a ...

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Harley-Davidson MY 2015 press launch: The hits keep happening

Harley-Davidson MY 2015 press launch

Sonoma, Calif., Aug. 25–26—From the American debut of the cosmopolitan new XG500 and XG750 Street models in January to the surprise introduction on the eve of Daytona Bike Week of the XL1200T—the first XL tourer in two generations—and the return of the culturally groundbreaking Low Rider, The Motor Company was already creating a heady dose of buzz. And then came ...

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Harley-Davidson Project LiveWire Experience

The author prepares to test ride a Project LiveWire bike on the streets of Lower Manhattan

New York, N.Y., June 23—It had to be one of the best-kept secrets in Harley’s history. Until, that is, a few photos were leaked from the set of Avengers: Age of Ultron showing the Black Widow character riding an electric motorcycle with the Harley-Davidson logo clearly emblazoned across the body. Just a few days later, on June 19, The Motor ...

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2015 H-D Electra Glide Ultra Classic Low, Ultra Limited Low

2015 Electra Glide Ultra Classic Low

MILWAUKEE, WI.—Harley-Davidson takes fit further with the 2015 Electra Glide Ultra Classic Low and Ultra Limited Low motorcycles, new models that offer the lowest seat height and the highest rider confidence available in a premium touring bike. The seat is slammed to get a rider’s feet closer to the pavement, but that’s just one of the ergonomic enhancements built into these ...

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Introducing the 2015 Harley-Davidson Freewheeler (Photos)

2015 Harley-Davidson Freewheeler

MILWAUKEE, WIS., AUG. 25—Fresh off the heels of the Road Glide’s official return during the 74th annual Sturgis Motorcycle Rally, The Motor Company is bringing some hot-rod swagger to the trike market with the unveiling of the all-new 2015 Freewheeler at the 2015 model year press launch. The Freewheeler is an all-new trike model that fuses pure custom style and easy-handling ...

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Harley-Davidson unveils 2015 model lineup

MILWAUKEE, WIS., AUG 25—Propelled by Project RUSHMORE, the global launch of the Street 750 and Street 500 motorcycles and the electric buzz of Project LiveWire, Harley-Davidson stays hard on the throttle with the introduction of its 2015 model lineup. Combining world-class aerodynamics, exhilarating audio performance and dialed-in ergonomic fit, Harley-Davidson expands its diverse offering of motorcycles and gives riders more ways than ever before ...

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2015 Harley-Davidson Street XG750 ride review: Generation neXt

Developed for the urban rider, the Street is nimble and quick-handling

Like any successful and enduring business, Harley-Davidson constantly faces the challenge of changing demographics and the task of expanding their customer base. And in the case of The Motor Company, this can be a particularly tricky process, recruiting the latest generation of consumers by offering a new product without simultaneously alienating those already fiercely loyal to the Bar & Shield. ...

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