Members of the All-Harley Drag Racing Association (AHDRA) sanctioning body voted to shut down plans for the 2013 AHDRA Championship Points Series on Friday, January 13, after news came from Rush Racing Products earlier in the week that they will no longer be continuing their sponsorship for the 2013 race season. Rush Racing Products was one of two main sponsors to the series, along with Harley-Davidson.
AHDRA was staring down a fifth consecutive season for negative cash flow after seeing a severe drop in racer and spectator attendance over the last few years, according to an announcement posted on the circuit’s website by AHDRA LLC. owner Craig Tharpe. According to the announcement, Rush Racing Products and Harley-Davidson delivered the majority of sponsorship revenue to AHDRA, and last week’s news from Rush was “the final blow.”
Harley-Davidson, who was committed to remaining a major sponsor for AHDRA in 2013, will instead be focusing its intended sponsorship spending to the NHRA’s Sportsmen Class in the NHRA Screamin’ Eagle Championship Motorcycle Series.
To read the full announcement from AHDRA’s Craig Tharpe, visit www.ahdra.com