Harley-Davidson and Sons of Anarchy fans gear up for The Final Ride

By Press release

Milwaukee, Wis., Oct. 7—“The last seven seasons have been a hell of a ride,” said Dino Bernacchi, U.S. Marketing Director at Harley-Davidson. “In true Harley and SAMCRO style, we’re putting fans front and center with an “SOA”-inspired motorcycle and a viewing party they’ll never forget.”


Members of the fictional Sons of Anarchy Motorcycle Club have ridden Harley-Davidson Street Bobs since the show began. A special team at Harley-Davidson collaborated with the “SOA” production team to customize more than 100 motorcycles for the show. From “club style” cruisers to touring bikes, each motorcycle began as a stock showroom model and canvas for customization.


The winner’s motorcycle will come with a customized tank that merges Harley-Davidson’s inherent style and attitude with California’s motorcycle club culture. Providing the contest winner a 2015 “SOA” customized motorcycle will allow them to start a new series in their riding journey.


Today through Oct. 31, fans can visit www.h-d.com/soa to enter the contest and receive exclusive Harley-Davidson and “SOA” stickers (while supplies last).

“Sons of Anarchy” airs Tuesdays at 10:00 p.m. ET/PT on FX.

One thought on “Harley-Davidson and Sons of Anarchy fans gear up for The Final Ride”

  1. Boy how things change I remember 30yrs ago how Harley and the AMA wanted to distance themselves from the 1% er and wanted to present a picture of trying to be more like Honda and you meet the nicest people image is it because of the money involved or what

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