Indian Motorcycle and Progressive Insurance partner on national display and test ride tour

Indian’s 2018 models go coast-to-coast at events and dealerships across the country

Minneapolis, Minn., July 19—Indian Motorcycle, America’s first motorcycle company founded in 1901, and Progressive Motorcycle Insurance, the leading provider in motorcycle insurance, today announced a collaboration to showcase Indian’s 2018 model lineup.

The Indian Motorcycle Demo Tour, sponsored by Progressive Motorcycle Insurance, will travel to key events and dealerships around the country to provide riders the opportunity to test ride Indian motorcycles. The demo tour visits nearly every Indian Motorcycle dealership in the calendar year, along with 18 of the major motorcycle rallies in the U.S. Demo rides are free of charge and riders can ride as many models as many times as desired.

Indian Motorcycle on Tour is a traveling display that showcases select models at various motorcycle and lifestyle events, including boat shows, air shows, festivals and more.  It allows the brands to connect with both existing and new riders in a very grassroots and approachable manner.                                                             

“We’re excited to be collaborating with Progressive on our display and demo tour,” said Reid Wilson, senior director of marketing and product development, Indian Motorcycle. “Our newly-forged relationship creates a unique opportunity for riders to engage with both brands, and not only test ride any of our 2018 models, but also learn more about Progressive’s robust coverage options.”

“As America’s #1 motorcycle insurance company, we understand the passion of the motorcycle community and its incredible excitement around the return of Indian Motorcycle over the last several years,” said Eric Doubler, Progressive’s recreational vehicle business leader. “Teaming up with Indian provides Progressive a unique platform to engage with riders across the country passionate about Indian Motorcycle and eager to check out its 2018 lineup.”

To learn more about the Indian Motorcycle demo tour and its test ride schedule, visit IndianMotorcycle.com. To stay up to date with the latest news and events from Indian Motorcycle follow along on Facebook, Twitter and Instagram. For information on Progressive Motorcycle Insurance, visit Progressive.com/Motorcycle.

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