Motorcycle households at record 8 percent!

Number of bikes owned reaches new high

IRVINE, CALIF., JAN. 23—If you’ve noticed more motorcycles tucked inside garages across the country, or parked out front, you’re not imagining things. Eight percent of U.S. households had at least one bike in 2018, the most ever recorded in decades of polling by the Motorcycle Industry Council.

Motorcycle households rose from 6.94 percent in 2014 (the last full survey) to a record 8.02 percent in 2018, an increase of more than 1.5 million homes. The United States Census Bureau’s most recent estimate put the number of U.S. households at 126,224,000. The MIC Owner Survey found that 10,124,400 of those homes had a motorcycle.

“The household penetration numbers have always been among the most important figures to us,” said MIC President and CEO Tim Buche. “We’re certainly happy to see more homes that have a motorcycle. Riders who talk about motorcycling to friends and neighbors help to inspire people who don’t yet ride.”

The number of motorcycles owned also reached record levels, according to the survey.

  • In 2018, there were 13,158,100 motorcycles owned, an increase of more than 2.5 million bikes compared to 2014.
  • That’s higher than the previous record of 11,704,500 in 2009, which followed a long period of high-volume new-bike sales
  • The estimated number of motorcycles in use rose to 12,231,000 in 2018, an increase of more than 2 million since 2014
  • The previous record was 11,015,105 motorcycles in use in 2009

“Modern motorcycles are high-quality machines, enabling the pre-owned market to be a key part of the overall growth in the motorcycle and rider population,” said Jim Woodruff, secretary/treasurer of the MIC Board of Directors and COO of National Powersport Auctions. “The annual pre-owned market is actually three times larger than the new market. Used bikes appeal to many riders because there are so many options in terms of price and style.”

And what about riders who owned more than one motorcycle, or a home that had more than one rider and maybe more than one bike? The 2018 survey revealed that the number of motorcycles per household with a bike stood at 1.30, up slightly compared with 2014 when it was 1.23, but down compared to the 1.53 recorded in 2009.

The percentage of motorcycles in running order was down 3 percentage points, from 96.1 percent in 2014 to 93 percent in 2018. But compared to a decade ago (94.1 percent) it was only down one percentage point last year.

“As used units become a larger part of the overall motorcycle population, it’s not surprising to see a slight decrease in the percentage of operating units,” Woodruff said. “Our research shows that the average age of a pre-owned motorcycle sold in the U.S. is approximately eight years old. Plus, vintage bikes are on trend now and many riders are keeping non-runners as part of their collection.”

 

—Press release

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