Six decades of proven performance It’s doubtful that George Smith ever envisioned the motorcycle aftermarket empire that S&S Cycle would eventually become. A powerhouse like none other, S&S has risen from the mere passion of racing the fastest Harley on the strip to being a leader in performance products used around the world. Starting with a 1939 61” basket-case Knucklehead, ...

Apr. 16—Many Thunder Press readers may remember when R. Lee Ermey, known as The Gunny, was the face of Victory Motorcycles. We’re sad to share with you that he passed away yesterday. Statement from R. Lee Ermey’s long time manager, Bill Rogin: “It is with deep sadness that I regret to inform you all that R. Lee Ermey (“The Gunny”) ...

East Troy, WI—EBR Motorcycles (Erik Buell Racing) of East Troy, Wisconsin, one of the largest American manufacturers of superbike motorcycles, has not secured a new investor and intends to consolidate its long-term parts for dealer and warranty support. Liquid Asset Partners, of Grand Rapids, Michigan will hold a piecemeal liquidation sale and live auction at EBR’s state-of-the-art factory for all ...

Minneapolis, July 11—Victory Motorcycles is proud to announce that Swiss endurance rider Urs “Grizzly” Pedraita has achieved a new world record by riding across five continents in less than 120 days aboard his Victory Cross Country Tour. Grizzly covered roughly 47,390 miles in 72 riding days and 13 hours by the time he reached a celebration in his honor at ...

Daytona Beach, Fla.—Just like the new girl from out of town that shows up unexpected at the high school dance, Victory Motorcycles’ recent unveiling of the 2017 Octane introduced a new and exciting gal to the prom. But this new model was not a total surprise since several one-off teaser versions based on the same platform foreshadowed the Octane’s release. ...

Sturgis, S.D.—The year 2003 was a breakout year for Victory Motorcycles, a turning point in the future of the brand. And this monumental moment was fueled by the introduction of a single new model, the Victory Vegas. Up until this time sales of the Victory line were disheartening to say the least. Although they had recently released a new and ...

Stolen prototype race bike never got out of town and was recovered by the Talent, Oregon, Police Department Sunday night Medina, Minn., July 20—The first Victory electric race bike that Irishman Lee Johnston rode to the podium in the Isle of Man/SES TT Zero race event has been returned to Brammo Headquarters in Talent, OR after police tracked the machine ...

The Victory Isle of Man TT racer ridden by Lee Johnston to third place in the 2015 Zero TT was stolen from the Brammo Company headquarters where it was on display following the historic race. Medina, Minn., July 17—Victory Motorcycles and Brammo Engineering wish to alert traditional and social media outlets that the historic Isle of Man TT racer piloted ...

Pike’s Peak, Colo., June 2—Victory Motorcycles, in partnership with Roland Sands Design and Cycle World, will race a new prototype engine at the Pike’s Peak International Hill Climb on June 28. The prototype racing motorcycle, named Project 156 for the 156 turns in the Pike’s Peak International Hill Climb, also known as the Race to the Clouds, will feature a ...

Daytona Beach, Fla.—Motorcycles and the riding experience have been a major influence on the music scene for decades (no way you can hear “Born to Be Wild” or Bon Jovi’s “Wanted Dead or Alive” without thinking about a bike blasting down the highway). But for the majority of motorcycling history, that love of music was restricted to either a roadhouse ...