AUSTIN, TEXAS, June 4—After scorching the ice at ESPN’s X Games Aspen, the new Harley-Davidson Street 750 will kick up the dirt—and the action—at X Games Austin with an adrenaline-fueled Flat Track exhibition race just weeks before the new bikes begin to arrive at U.S. dealerships. Highlights of the race will air on ESPN during the X Games competition coverage.
Reigning AMA Pro Flat Track Grand National champion Brad “the Bullet” Baker leads the exhibition race on the Street 750—the first all-new motorcycle platform from Harley-Davidson in 13 years. In the spirit of the customer-led product development approach that Harley-Davidson undertook to create the Street motorcycle, fans will be the ones to decide if Flat Track racing should become a future medal sport at X Games Austin using #XGamesFlatTrack to make their voices heard.
“The action-packed environment at X Games Austin fits perfectly with the attitude and identity of the new Street 750 motorcycle,” said Dino Bernacchi, director U.S. Marketing, Harley-Davidson Motor Company. “And, since we gathered input from more than 3,000 customers, riders and dealers in more than 10 countries around the world to create the Street platform, it seems only fitting to let our fans decide if Flat Track racing should become an X Games medal event.”
Flat Track Racing – An Original Action Sport
Harley-Davidson is no stranger to action sports. The company has had an official H-D Factory Racing team in existence for 100 of its 111-year heritage.
“Long before events like X Games, Harley-Davidson motorcycle riders were pushing the limits of their motorcycles up hills, around wooden board tracks, across beaches, on ice and through the mud,” added Bernacchi. “The Street 750 is the perfect motorcycle to help introduce the next generation of passionate riders to the amazing experiences and thrills that await them on two wheels.”