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Who Are We?

Thunder Press magazine is the largest, exclusively Harley-Davidson and American V-Twin, motorcycle monthly publication in the United States.  Since 1992, Thunder Press has provided unparalleled coverage of rallies, club news and biker events.  We are the magazine that the Biker Community turns to when searching for their next great riding adventure, be it a national rally or a local bike run, because we publish the largest biker’s Calendar of Events of any motorcycle publication.  Thunder Press is also packed with motorcycle product evaluations, entertaining columns, rider profiles and of course the coolest rides.  Thunder Press is the biker community publication.

Our Readers

For our readers, owning a motorcycle is not a luxury…it’s a way of life. They’re passionate, experienced, affluent and committed to biker community. They have cash and look forward to spending it on something they love; keeping their bikes running well and looking great. Thunder Press and reach an audience of over 250,000 each month. Of those readers, 66% have more than 20 years riding experience, 94% own a Harley-Davidson, 51% rode more than 10,000 last year, 67% spent more than $500 on apparel and helmets in the past 12 months and 76% buy from Thunder Press advertisers.




Advertising Opportunities

You can reach our audience by advertising.  Thunder Press magazine publishes 12 issues per year, distributed nationally.  Magazine advertising opportunities range from cover placement and spreads to Marketplace advertising. Our website,, offers a multitude of rich-media opportunities including banner ads, sponsorships, geo-target ads, directory listings and event listings.  Our e-newsletter offers an opportunity to reach opt-in readers through e-mail and we also produce custom eblasts for clients.